Successful businesses are built on successful partnerships. To us it’s a collaborative and mutual approach. It’s also about investing in ourselves, so we can continue to deliver expertly-crafted training programs, national marketing initiatives, a market leading loyalty program and one of the industry’s strongest reservations systems.
From our cutting-edge global distribution systems to property level operational support, our focus is on bringing guests through your doors, increasing your revenue and reducing your costs.
Our five distinct brands give both franchisees and guests the perfect choice.
All our brands specifically crafted to the EMEA market and provide flexibility within a framework.
Generating direct bookings and increasing brand awareness by investing in a wide spectrum of marketing initiatives throughout the EMEA region.
Choice Hotels’ award-winning loyalty program now counts more than 840,000 members across EMEA.
Offering the opportunity to drive loyalty and generate bookings at a lower cost.
A team of experienced competitive sales professionals, dedicated to increasing performance of our hotels.
Exceeding objectives by building and maintaining strong relationships, growing existing accounts as well as identifying and converting new business opportunities.
Choice Hotels has partnered with industry leading procurement platforms and direct partners to help support you in reducing your costs.
From bathroom amenities to FF&E for a full refurbishment our partners are here to help.
Choice Hotels has always been an innovator when it comes to technology.
From our state-of-the-art CRS system, full connectivity with our preferred PMS systems and global distribution platform, we are here to help drive business to you.
Our expert Franchise Performance Managers help you and your teams utilise our systems to the fullest and provide consultation and support.
Our online support systems and tools allow your teams to upskills and improve operations.
We are reducing our carbon footprint with Room to be Green.
Choice Hotels is committed to ethical, non-exploitative and non-discriminatory business conduct.
Committed to provide support, ressources and tools to succeed
400+ diverse and trusted properties in EMEA and 7500+ worldwide
The only hotel company with 100% fully franchised portfolio
Choice Privileges drives loyalty and generates bookings at lower cost
Copyright © 2002-2025 Choice Hotels International, Inc.
