Designed for travellers seeking unique experiences in exceptional surroundings, the upscale Ascend Hotels Collection is a membership of independent hotels with unique properties and signature styles.
Classed as a ‘soft brand’, this range gives operators the freedom to retain their individual personality while extending their reach through Choice Hotel’s extensive distribution network, opening doors to a expanding and global market of leisure, corporate and experience-seeking travellers alike.
Embracing historic inns, boutique properties, luxury retreats and chic city hotels, the Ascend Hotel Collection now represents the largest soft brand in the world, connecting with travellers’ unique tastes and an ongoing expansion of market opportunities.
Ascend Highlights
First collection brand in the world
Embraces each hotel’s unique identity without imposing hard standards
Brand standards focused on operational quality and guest experience
Suitable for upscale and upper-upscale properties in Urban, Suburban and Resort locations
