Choice Hotels EMEA offers five diverse brands in EMEA, offering the right brand to most hoteliers. From our industry leading Ascend Hotel Collection brand to our upper midscale lifestyle brand Clarion or our global powerhouse Comfort.
Stylish, unique and luxurious. Our upscale soft-brand gives operators the freedom to retain their own signature styles and personalities, while opening their doors to a booming market of leisure, corporate and experience-seeking travellers alike.
Awarded for superior service and facilities, our upper midscale range caters for the discerning business and leisure guest looking for top quality, driving exceptional room nights and high volumes of returning guests.
Internationally trusted for comfortable rooms, clean facilities and the guarantee of a good night’s rest. Our midscale properties enjoy a market leading share of regional and city travellers who recognise our brand’s exceptional value.
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