Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels
Our business is you
When you partner with Choice, you are always in business
for yourself, but never by yourself.
Why Choice Hotels

85+ Years Hospitality Legacy

Committed to provide support, resources and tools to succeed

One of the Largest Global Hotel Groups

400+ diverse and trusted properties in EMEA and 7,500+ worldwide

Globally Recognised Franchise

The only hotel company with 100% fully franchised portfolio

69M
Loyalty
Members

Choice Privileges drives loyalty and generates bookings at a lower cost

Choice Hotels is committed to your success

Built on over 85 years of experience and innovation, and with more than 7,500 hotels worldwide, we understand the importance of having a skilled support network in your corner.

As one of the region’s leading hotel brands, we focus on building strong growth partnerships with our franchisees to support their growth, whether it be for a single hotel or a portfolio or wanting to expand their business into new markets.

By partnering with Choice Hotels, you will have access our global Sales and Marketing power, our state of the art technology and distribution platform, our award winning loyalty program and the hands on support of our experienced franchise support teams.

Your success is our success.
Find out more
We joined Choice Hotels as an Ascend Collection member to get a greater distribution level for our property. The partnership has also allowed us to have about a 36% reduction in our preferred supplier costs - and of course everyone loves to improve their bottom line. Choice Hotels has enabled us to do that, while working with a team of experienced operators who have come from the industry. It really is a great partnership for us.
Jye Segboer
Jye Segboer CH Boutique Hotels, Ascend Hotel Collection
We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.
Nick Uit den Bogaard
Nick Uit den BogaardComfort Resort Blue Pacific
We joined the revenue management program 12 months after going through a major drought which really impacted business in Northern NSW. We knew something had to change, and after talking to the team and joining the program we saw a really positive difference. They’ve got a fantastic team behind them.
Mick Cikota
Mick CikotaEcono Lodge Moree

Our Brands

Choice Hotels EMEA offers five diverse brands in EMEA, offering the right brand to most hoteliers. From our industry leading Ascend Hotel Collection brand to our upper midscale lifestyle brand Clarion or our global powerhouse Comfort.

Find out more about our brands

Choice Privileges

Choice Hotels’ award-winning loyalty program now rewards over 840,000 members across EMEA for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees.

Find out more about Choice Privileges

Our business is you.

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Find out how we can help you reach your goals through better property support and marketing expertise.
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